Yes, healthy has become the lifestyle du jour, but that craving for something sweet still calls out to be satisfied — ideally in a more natural way. When approached to help define and bring this new marshmallow snacking brand to life, we couldn’t wait to help them claim their niche in the snacking category.
A sweet pick-me-up to carry you away. We created new worlds for each marshmallow's flavor. The responsive website, shipper and communications transported visitors into a world of wonder and whimsy. We rooted the brand in adventure, letting the flavor transport the consumer down memory lane or to a whole new place, tapping into nostalgia and creating a personal “Snackapade.”