Yes, healthy has become the lifestyle du jour, but that craving for something sweet still calls out to be satisfied — ideally in a more natural way. When approached to help define and bring this new marshmallow snacking brand to life, we couldn’t wait to help them claim their niche in the snacking category.
Solution
A sweet pick-me-up to carry you away. We created new worlds for each marshmallow's flavor. The responsive website, shipper and communications transported visitors into a world of wonder and whimsy. We rooted the brand in adventure, letting the flavor transport the consumer down memory lane or to a whole new place, tapping into nostalgia and creating a personal “Snackapade.”
