Eventus, our multicultural marketing agency, designs “in-culture” by uncovering cultural insights to activate sports, entertainment and media experiences and sponsorships to connect with Hispanic-Americans. Because the Eventus team is the target, our “filters” are fine-tuned to the nuanced and complex Hispanic-American experience—how and where we live, work, play and shop.


  • Sports & Entertainment Marketing
  • Grassroots Campaigns & Initiatives
  • Experiential, Mobile Tours & Events
  • Shopper Marketing, Retailtainment & Product Sampling
  • Sponsorship Marketing and Activation

Featured Multicultural:

McDonald’s & The Latin GRAMMY® Awards

Read the McDonald’s & The Latin GRAMMY® Awards case study