Norwalk, CT (April 29, 2015) IN Marketing Services today announced HUB Magazine, a leading brand experience publication, has ranked the agency #7 on the HUB Top 20 Report. The eighth annual report highlights shopper-marketing best practices across agency, brand marketer and retailer performance.
According to HUB Magazine:
One of the reasons for the truly exceptional responses we received is that this year, for the first time, we: 1) confined participation to leading shopper-marketing executives by invitation only and 2) asked brand marketers to evaluate agencies on a numerical scale rather than a 1-2-3 ranking. This enabled us to elevate the quality of responses significantly. As a result, the breadth, depth and insights provided by these respondents to this year’s Top 20 report are far and away the best we have received.
What stands out in this year’s report is that, primarily because of digital ubiquity and, specifically, because of the ways in which consumers and shoppers consume media and make purchase decisions, the market is moving exceptionally quickly. Consequently, what constituted excellence only as far back as 2012 no longer suffices in 2015. Because it is not easy to keep up with or adjust to these changes, this year’s winners are truly exceptional.