For over 50 years, Hasbro’s beloved Play-Doh brand has been encouraging playful minds around the world to sculpt cute and quirky creations that fire up the imagination. Through social channels, Play-Doh wanted to keep these fans inspired to continue sculpting. Elevating brand engagement among these loyal, creative and innovative fans was the ultimate measure of success. Knowing Play-Doh’s fan base loves inventive, inspiring and timely creations, we connected with the audience by re-creating memorable, pop-culture moments out of Play-Doh. By marrying real-time breaking news with quirky Play-Doh creations, we delivered colorful, quirky and creations that ignited the imagination of 1.4 million Play-Doh Facebook fans.