Toyota Mirai

To launch the innovative Toyota Mirai, a hydrogen-powered vehicle that can be fueled by everything, even trash, we needed an equally impressive event for the big reveal. Inspired by the date in Back to the Future II when Doc and Marty traveled to the future in a car powered by garbage, we produced a press and VIP event. With Back to the Future II-themed video projections, set designs, customized vehicle displays and holographic effects, the presentation and party played up elements of the future envisioned in the film and that the realities of 2015 are even better than fiction.