McDonald’s & The Latin GRAMMY® Awards
McDonald’s involvement with the Hispanic community extends far beyond traditional marketing efforts because to the company, Hispanics disproportionally represent their hardworking employee base and loyal brand advocates. McDonald’s wanted to show their love and appreciation by partnering with one of the largest Hispanic community events of the year – the Latin GRAMMY awards. We needed to create a truly memorable branded experience that matched the energy of the Award show. Cue the Viva All Day Breakfast Bash – an after party featuring savory items from the McDonald’s All Day Breakfast menu, a performance by legendary Juan Luis Guerra and music by DJ Alex Sensation. McDonald’s and their consumers were lovin’ it!