For much of the past 150 years, Dole has simply been known as the “pineapple people.” However, with over 300 Dole products in 90 countries, there was a much bigger story to tell. Our mission was to offer consumers more compelling reasons to favor Dole foods over those of its competitors. We answered the challenge by building a communications platform, summed up in one line: Simple. Nutritious. Delicious. We created a digital platform for the brand that included a recipe-first website for enhanced utility , a mobile site that enabled in-store connections with consumers as well as digital display units and social communications to extend reach and connectivity. Finally, we put the brand into action merging digital and grassroots marketing with Dole’s first socially powered food truck– all helping Dole’s consumer engagement to ripen beautifully.